Monday, January 12, 2015

Business Owner * Image Changer * Millennial to watch - MEGAN GRASSELL

Welcome to We Hear YA! 

Connecting YA Writers with their Teen Audience.

Today: GET READY TO BE WOWED! By Yellowberry company owner, 19 year old  - Megan Grassell!

@Megrassell began her own company @Yellowberrybras at age 17, and today she is on Yahoo! Style's list of Millenials to watch in 2015

The idea for Yellowberry first came to Megan when she saw her 13 year old sister try on a "leopard push-up bra that was as empty and as fake as the ad on the wall beside her." 

“Mary Margaret, you can't wear that!” Megan whispered. A mere week later, Megan decided “I’m going to make my own bras for girls.”

Hooray for you Megan!

We Hear YA! is thrilled to share this determined teen's hopes and insights...

Hello Megan!

Q: You were 17 when you started Yellowberry - can you walk us through the mental hopes and fears as you began your own company at such a young age? 

When I first started, I literally could not stop thinking about my idea, brand, and vision for the company.  What made me the most excited however was that I gained so much confidence in what I knew and wanted for Yellowberry.  Each time I would reach out to someone who had started a company or been a success in the business world, I felt as though I always left our meetings with yes more knowledge, but also an even more solidified view of what I had already created.  That was really neat, because I learned my skills are really in the branding area, which is what I love the most!

Q: What are some of the specific pressures society puts on teens these days?

I think that each and every day we as teens are flooded with images of girls who are stunning and flawless.  In that way, it’s really hard to try to measure up.  I know that when I scroll through instagram for example, or any social media really, it’s so easy to literally side-by-side compare yourself to models and actresses.  However, as I’ve moved forward with his company, I’ve learned that it’s really just not fair to do that.  I have come to terms with the fact that I will never be size 2, nor be 6 feet tall.  And that is OK!

As for a specific example, I don’t really have one. But sometimes after enough small things stack up, you realize that you need to just be you, do you, and be comfortable in your own skin.

Q: Do you think that adults understand the hopes and fears and pressures of teens – and why/why not?

I do, to an extent for sure.  If you’re an adult, then you’ve lived through the teen/tween years.  But I think the older one becomes, the further they are from that time.  So, it is harder to relate.  That doesn’t men that adults cannot empathize to understand the hope, fears and pressures of teens.  I think that it just means that when someone moves out of the age group, it becomes harder to remember what is was like.

I LOVE this quote by you… 
“Those yellow stages take time, but they are what will eventually create a beautiful berry.”

Q: What do you think are some of the most uncomfortable aspects of being a teen in“Those yellow stages” as you call them?

I think that that overall changes that happen in your body parked with those of your emotions make many things much more difficult than they need to be.  Because of Yellowberry, I clearly think that clothing plays a large role in the image that girls have of themselves (another aspect of a girls’ life during this time).  With something that is under constant pressure and scrutiny, I think that our products are one way to help alleviate some of that pressure that girls face.  It is one less thing to have to worry about or even think about!

Q: Besides for creating Yellowberry, can you share some creative ways that you deal with hard times /pain in life?

I enjoy writing in a journal.  For me, I’ve found it to be the best way for me to formulate my thoughts, and help vent to a place that stays private.

Q: What are your thoughts on hope and the future?

Hmm.  I think that if I’ve learned anything in the last year, it’s that some of the most exciting and invigorating things that happen to a person are completely unexpected.  But behind all of the success is a lot of really hard work.  I truly believe the harder you work, the more successful you will be, in whatever type of success you aspire to have.  So, in terms of my personal hope for the future, I hope that I continue to work as much and as hard as I can to keep building this company, this brand, and all other aspects of Yellowberry.  I hope that I will love my work as much as I do right now.  I hope for the company’s continued success in the future, because when you find your passion… Something that you put your heart and soul into, it’s the biggest dream in the world for that to succeed.

What is your fave book? The Harry Potter series :)

What is your fave form of social media? Instagram! @megangrassell



THANK YOU MEGAN! Keep rocking it, and inspiring us all :) - @WeHear_YA

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